Light Room is another Adobe programme.

Adobe Photoshop Lightroom is a photography software programme developed and designed to assist professional photographers in managing thousands of digital images and doing post production work. It is not a file browser like Adobe Bridge, but rather an image management application database which helps in viewing, editing, and managing digital photos.

We used Light room to divide our images up into sections and select which ones would be suitable and work best withing our advert products we intended to create.

Light Room has a special tool which enables you to select your images in hierarchy and 1,2,3,4 and 5 star rating, this makes the final selection a lot easier and enables us to specifically choose the best images.

We had two different folders of all our raw original image. The folders were devided for each indevidual advert, for exammpel the advert aimed at our female target audience, and the advert aimed at the mail audience. we elected, in order of our story board the way the images would flow and edited them as seen.