Homepage:

http://filmhomepage.blogspot.com/

Final Outcomes:

http://finaloutcomes.blogspot.com/

Evaluation:

http://evaluation-bm.blogspot.com/

Research For Adverts:

http://researchinspiraation.blogspot.com/

Planning For Adverts:

http://becca-planning.blogspot.com/

Audience Feedback:

http://advertsconstruction.blogspot.com/

Planning and Research for Sponsership:

http://bm-sponsor.blogspot.com/

Planning and Research for Radio:

http://bm-bmradio.blogspot.com/

This is our second video response from the first adverts progression that we demonstrated to our potential target audience.

We took into account the comments made and used these ideas to develop our product.

Video Response One

Our first Video response is based on one of the First adverts we produced.

Jim as seen in the video gives us both positive and negative feedback on our advert.

We have taken all of his pointers into consideration and will develop on them as much as we can without completely changing our previous idea.

Jim stated that he liked the way the music changed from the 'old' to the 'new' in style, we wanted this to demonstrate the changes in time, and the pace of the music would reinforce how we would address the temporal element of our add's.

This kettle advert is all about how the gas kettle converts into the electric kettle in the 1960's, not only how it will save money on gas bills but portraying how fast the electric kettle was to the gas kettle and how much time it was going to save the consumers.

Light Room is another Adobe programme.

Adobe Photoshop Lightroom is a photography software programme developed and designed to assist professional photographers in managing thousands of digital images and doing post production work. It is not a file browser like Adobe Bridge, but rather an image management application database which helps in viewing, editing, and managing digital photos.

We used Light room to divide our images up into sections and select which ones would be suitable and work best withing our advert products we intended to create.

Light Room has a special tool which enables you to select your images in hierarchy and 1,2,3,4 and 5 star rating, this makes the final selection a lot easier and enables us to specifically choose the best images.

We had two different folders of all our raw original image. The folders were devided for each indevidual advert, for exammpel the advert aimed at our female target audience, and the advert aimed at the mail audience. we elected, in order of our story board the way the images would flow and edited them as seen.

Software

'Photoshop, is a Media and graphics editing programme developed and published Adobe Systems. It is the current market leader for commercial bitmap and image manipulation software. It has been described as "an industry standard for graphics professionals" and was one of the early "Killer Applications" on the Macintosh, later also for MS windows 2'. (sourced from Google)

We decided that Photoshop was the best application to use to create our still graphic images of the kettle. With photoshop we used a number of tools for example, the clone tool, and the rubber this was to create the best effect for our image of the electric kettle re-vamp. We wanted this image to be graphic,however not too complec as it would not fit in with our 1960's theme.

To come to this final image we went through the process of building the Raw file up layer by layer, using one photo, and changing it into another image.

We decided to use the lightning bolt effect because ti gives the audience a clear idea of what is happening, including the temporal element.Its supposed to be an unexpected 'Shock' to the audience to hail them in.

We as a team have challenged usual advert conventions, this was mainly to enlighten us into using different techniques and tesing out new programmes and media, this has demonstrated to us that, new ideas can be successful.

we intended to gather audience feed back, and see what they preferred, hopefully our sequel of adverts stand out and the receivers understand the direction we are traveling in.

Software

Fotomagico is the programme which we found ourselves using after much thought about how we visualised our final outcome.

This programme is designed to develop a sideshow of images into a movie format, this programme consists of Audio, Lighting effects and edits between shots... you are able to Zoom, rotate and cut your images to the music where necessary.
We are challenging usual conventions of an advert as, usually a movie is edited with sound lighting adjustments and then the audio is added later on. For us we decided to challenge these usual conventions and see how effective an advertisement would be just using still shots with all of the edits added on in this programme.

Developing the skills to enable us to use this programme was trying and we were faced with some technical hitches, for example when we had finished our adverts and sponsorship advertisement after exporting the files as a quick time movie, it then proved difficult to open the product in a programme such as Windows Movie Maker, this was because the file formats were not compatible which proved to be difficult as we had to then look for another programme t add in all of our voice overs on top.

After much research we found IMovie to be most successful.